5Cs of selling on LinkedIn

Need to know what the 5Cs of selling on LinkedIn are? LinkedIn is a good platform to construct a private model and market your service-based enterprise, however with so many choices it’s straightforward to be overwhelmed and do nothing. To assist my shoppers, who’re all service-based enterprise house owners,  I’d break all the things down into the 5Cs of selling on LinkedIn. Carry on studying to search out out what the 5Cs of selling on LinkedIn are and see how you should utilize them to assist make advertising your corporation on LinkedIn simpler.


The 5cs of marketing on LinkedIn - Pin

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Earlier than I share the 5Cs of selling on LinkedIn I need to make clear one factor – you’ll want to have optimised your LinkedIn profile. When you begin to comply with these steps individuals shall be testing your profile and also you need to guarantee your profile makes an important impression and makes it straightforward for individuals to take the motion you need them to take.


With that out the way in which let’s dive into the 5Cs of selling on LinkedIn.



In case you are utilizing LinkedIn to market your corporation then the fact is you aren’t there to construct an enormous following that’s tremendous engaged. The intention is to construct a profile that pulls your dream shopper and ends in gross sales.


To ensure that that to occur you’ll want to get tremendous clear on HOW you’ll use LinkedIn for conversion functions.


For instance, you could possibly:

  • Create posts that can drive individuals to DM you and you then’ll have a dialog within the DMs and promote instantly there
  • Have hyperlinks in your posts that direct individuals to ebook a name with you
  • Put hyperlinks on to your gross sales pages
  • Get individuals to affix your mailing listing after which promote through emails.
  • And a lot extra.


There is no such thing as a flawed or proper reply, however being clear on how LinkedIn matches in together with your purchaser, or buyer, journey as an entire is essential. Don’t have your buyer journey mapped out but? Take a look at this weblog submit.


C is for CONTENT

While you possibly can technically create a LinkedIn profile after which anticipate individuals to search out it while looking in the event you actually need to profit from advertising your corporation on LinkedIn you’ll want to begin posting content material.


A extremely small proportion of individuals on LinkedIn truly submit content material on LinkedIn. So in comparison with different social media platforms the bar is low. You might begin by posting simply a few times every week. As with all content material creation, the intention is to be constant from each a frequency perspective and a model perspective. So it’s higher to start out small and decide to posting simply a few times every week after which construct up from there.


And there may be the added bonus on LinkedIn that the lifetime of a submit is longer than on Instagram, Fb and X. A LinkedIn submit can simply be circulated in the principle feed for every week, which implies even in the event you submit as soon as every week in the event you do this submit on the identical day every week then technically it’s best to at all times have a submit nonetheless circulating within the information feed.


Content material codecs on LinkedIn

On LinkedIn, you’ve gotten various choices concerning the kind of content material you possibly can create. Some can

  • Textual content solely
  • Video
  • Picture
  • Ballot
  • Doc
  • Reside Video (you’ll want to use a 3rd celebration software program like StreamYard)
  • Publication
  • Audio occasion
  • And extra.


As you possibly can see you’ve obtained numerous choices, however you don’t have to make use of all of them. For instance in my enterprise I do a stay video (just about) each Monday after which I predominately do a textual content with picture posts, after which add in a number of polls, movies and paperwork into the combination.


Take into consideration the opposite content material you create and particularly to start with hold it easy. If there’s a sort of content material that you realize your ideally suited shopper likes or one that you simply discover straightforward to make begin with that and you’ll experiment sooner or later.


What sort of content material to create?

By now you’re clear on the obtainable codecs on Linkedin, however what must you create content material about. That is the final word query and one which leaves many enterprise house owners overthinking to say the least!


That is the place the facility of getting content material pillars comes into play. Even in case you are advertising your corporation, via a private profile, you possibly can resolve on content material pillars and guarantee that you’re creating content material that’s intentional and strategic. Not obtained content material pillars in place but? This weblog submit will enable you to out – Content material pillars for social media. 


After which when you’ve obtained you’ve content material pillars and content material frequency set you may as effectively create a content material plan, or combine it into your larger content material advertising plan.


Not already planning your content material upfront? Properly seize a duplicate of my content material advertising workbook that can enable you to to plan out your electronic mail, social and content material in an built-in manner.


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One other key approach to enhance your visibility on LinkedIn is by commenting. Once you depart a remark that remark has the potential to be seen by everybody else who feedback on that submit, in addition to be pushed out within the newsfeed.


Enterprise house owners who actually need to maximise their attain on LinkedIn can have a strong commenting plan in place. The fact is there comes some extent the place posting extra occasions per week on LinkedIn isn’t helpful, however the one restrict there may be concerning commenting on different individuals’s posts is the period of time you dedicate to it.


Now there are a number of widespread practices with commenting. If somebody has a LinkedIn Creator profile then you possibly can faucet on their bell and select to be notified each time they submit. Some individuals will choose various individuals whether or not they be large names of their area of interest, or potential ideally suited shoppers, after which guarantee they touch upon all their posts.




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Whereas in TikTok and Instagram you may get caught in a world the place you comply with individuals however they don’t comply with you again so you possibly can’t have a DM dialog with them that doesn’t must be the case on LinkedIn. While you possibly can comply with individuals, there may be additionally the choice to attach with individuals. This places you in command of actively constructing your community of connections.


To be clear you possibly can’t simply sit and join with hundreds of individuals each week. LinkedIn does have limits on the quantity on the variety of connection requests you may make per week. Relying in your SSI rating and the way previous your profile is you’ll be capable to join with anyplace between 100 to 200 individuals per week.


As a enterprise proprietor, this can be a nice alternative so that you can actively develop your community with the individuals you need to see your content material and have conversations with. And fortunately with LinkedIn’s search characteristic you possibly can seek for individuals to attach with primarily based on job title, location and extra.




On LinkedIn it’s doable to start out conversions in your posts. You’ll be able to embrace call-to-actions in your posts after which pretty simply have a back-and-forth within the feedback. However fairly often individuals will then take these conversations additional by shifting them over into the DMs.


These conversations may be nice for analysis functions, constructing relationships and, in fact, promoting.




Your social media advertising ought to work alongside the remainder of your different advertising to get the most effective outcomes. And not using a strong advertising technique,  you possibly can spend lots of money and time advertising your corporation and see little outcomes. The fact is you’ve gotten lots of selections and it may be onerous to know what’s greatest for you.

I’m a Chartered Marketer, with over a decade {of professional} advertising expertise and that helps service-based enterprise house owners.

In simply sooner or later I’ll work with you to create a advertising technique that can assist your corporation objectives and that’s manageable primarily based on who shall be chargeable for your advertising.

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Understanding the 5Cs and following the 5Cs are two very various things. In case you are critical about following these steps then you’ll want to work out when you’re going to find time for the entire actions.


Conversion – It will want some thought at first after which you possibly can probably not give it some thought once more, or for an extended whereas, except you make adjustments to your entire purchaser journey.


Content material – What’s your most well-liked approach to create content material? Do you put aside small quantities of time frequently or have longer intervals of time much less usually when you possibly can batch-create a number of posts? Be taught extra about the way to save time by batching content material right here. 


Commenting – You’ll want to decide on who you need to arrange notifications for after which resolve how usually you’ll log in, and the way a lot time you’ll dedicate to commenting. Be strict on the time you spend commenting as a result of in any other case it’s straightforward for time to whizz by and also you’ve been commenting for manner too lengthy.


Connecting – That is much like content material within the sense you are able to do little and sometimes, or you could possibly sit down as soon as every week and do an entire batch.


Conversations – There is no such thing as a level in encouraging individuals to DM you after which not checking your LinkedIn inbox for weeks on finish. Once more work out how usually you’ll log in and reply to DMs.


That’s it. You now know the 5Cs of selling on LinkedIn.


LinkedIn generally is a very highly effective approach to market your corporation, with out costing you any cash. Nevertheless, it entails a time funding so having a transparent method to the way you’ll market your corporation on the platform is essential. By eager about the 5Cs you possibly can construction how you employ your time on the platform so you’re as environment friendly and efficient as doable.


Let me know within the feedback what your greatest takeaway has been?