Learn how to Make Your Personal FAQ Pages & 25 Examples to Get Began

An FAQ web page solutions steadily requested questions in your web site. 

Many companies have them to assist customers perceive their services and products.

Your FAQ web page might also embrace questions and solutions about working hours, return insurance policies, cost choices, or delivery info.

Or methods to remedy frequent issues along with your services or products.

Right here’s an instance from Canva:

fix a problem in canva

An efficient FAQ checklist will anticipate your viewers’s wants, reply their questions, and information them to related content material in your website. 

Achieved proper, an FAQ web page may even increase your rankings in Google.

On this article, we’ll stroll you thru greatest practices for publishing FAQ pages and present you 25 nice FAQ web page examples.

The Advantages of FAQ Pages

An FAQ web page can considerably enhance the client person expertise. It’s best to view FAQ pages as an extension of customer support.

Actually, 60% of customers mentioned they’ve used FAQ or assist pages on an organization’s web site prior to now 12 months.

And a well-optimized FAQ web page also can drive quite a bit of search engine marketing visitors.

That’s as a result of many query key phrases get tons of searches. For instance, “methods to block somebody on WhatsApp” will get 3,600 searches per 30 days within the U.S. alone:

block someone on whatsapp searches

And “methods to contact Amazon customer support” will get 6,600 U.S. searches per 30 days:

contact amazon monthly searches

Individuals clearly need to know the solutions to those brand-specific questions. So it solely is sensible that the manufacturers capitalize on this and goal these key phrases with FAQ content material.

Right here’s an instance from Wells Fargo’s FAQ page:

wells fargo bank faq

When you plug this web page into Semrush’s Area Overview instrument, you may see that it brings in about 3,100 natural search guests per 30 days.

wells fargo bank faq traffic

Plus, Wells Fargo has inside hyperlinks pointing from their FAQs to different pages on their website. 

wells fargo bank specific faq

These inside hyperlinks are nice for search engine marketing as a result of they assist Google discover and index the pages in your website. (Amongst different causes.)

FAQ Web page vs. Information Base

FAQ pages usually reply easy questions with easy, direct solutions.

Information bases, however,are extra detailed. They’re meant to unravel extra advanced buyer issues. Information base pages comprise long-form articles, how-to guides, tutorials, and even movies.

These two entities serve comparable functions. However they differ barely. 

Examples of questions chances are you’ll discover on FAQ pages embrace:

  • What’s your return coverage?
  • How lengthy does delivery take?
  • What are your retailer hours?

You’ll additionally doubtless discover frequent product or service-specific questions. However both means, the solutions to those questions are usually fast and easy.

For instance, right here’s an FAQ web page from SkipTheDishes, a meals supply service: 

skip faq

FAQ pages like this typically hyperlink to data base articles for extra advanced questions that require higher element.

Right here’s what our data base appears to be like like:

semrush knowledge base

Examples of matters chances are you’ll discover on a data base embrace:

  • Guides to “getting began” with merchandise
  • Detailed billing and account setup info
  • Troubleshooting guides for particular merchandise and options

Now that the distinction between FAQ pages and data bases, let’s speak about methods to create your individual FAQ web page.

Learn how to Make an FAQ Web page (Greatest Practices)

To create an FAQ web page that drives natural visitors and proves helpful to guests, observe these greatest practices. Beginning with choosing the proper inquiries to reply.

1. Determine Your Most Incessantly Requested Questions

Step one is figuring out what your clients truly need to know.

You are able to do this a few alternative ways:

  1. Get info out of your customer support crew (when you have one) or help electronic mail
  2. Carry out key phrase analysis

You can begin by talking with somebody in your customer support crew to get an thought of questions they get quite a bit. 

Or, when you use a assist desk or name heart software program, you may sift via present information. This may embrace recorded calls, written particulars about particular buyer points, and so on.

Some software program programs even have tagging options that help you categorize particular questions/points. Like Intercom and Zendesk.

Key phrase analysis may help you establish the search phrases individuals are coming into into Google and different search engines like google and yahoo.

Begin by plugging your model title into the Key phrase Magic Instrument. 

For this instance, we’re utilizing Lush, a cosmetics firm.

keyword magic tool

Then, click on the “Questions” filter close to the highest left-hand nook of your display screen.

filter by questions

You’ll get a listing of questions associated to your model.

list of keywords

When you’ve compiled your questions, be aware of which of them you propose to reply so as of significance.

Kind the “Quantity” column to see which search phrases are searched for many steadily.

Word: Small manufacturers might not get many or any brand-specific searches. In that case, you may lean on customer support and help sources to get query concepts.

Subsequent, it’s time to begin organizing your web page and writing your solutions.

Let’s get into it.

2. Observe a Clearly Outlined, Logical Construction

One of the best FAQ pages are very easy to navigate as a result of they’ve clear sections based mostly on the kind of query being requested.

For instance, Shopify’s FAQ page divides questions into 4 sections—getting began, promoting, funds, and delivery:

shopify faq

Consider it like your website’s navigation. 

It’s best to be capable to put each web page in your website into logical classes. In any other case, customers (and search engines like google and yahoo) might not be capable to discover them.

Equally, every query in your FAQ web page ought to fall beneath a broad class listed on the web page.

3. Show Related Questions on the Prime of the Web page

Persons are typically in a rush to search out the solutions to their questions. So it’s greatest to reply an important—or current—ones proper on the prime of the web page.

For instance, one thing like “how lengthy does delivery take?” will at all times be related for a web-based retailer. So that will make sense on the prime of the web page.

However possibly you’ve not too long ago launched a brand new product or replace. Individuals doubtless have questions on that, so these might be good choices to incorporate excessive on the web page, too.

Use your analysis from the 1st step to find out which inquiries to cowl first. Contemplate:

  • Questions clients or potential clients typically ask your organization
  • Questions with probably the most search quantity
  • Questions you provide you with by yourself that you simply need to prioritize
  • Current questions that may aid you reply to new options or information

Let’s use an ecommerce website for example. Your most-asked questions will doubtless be about delivery, returns, and so on. These ought to seem on the prime of that web page.

Check out Nike’s FAQ page. It consists of details about delivery, supply, and returns first:

nike quick assist

The “Fast Assists” part means that you can see the most typical questions with out scrolling.

4. Reply Questions Clearly & Concisely

In case you have loads of floor to cowl, don’t attempt to reply one million associated questions all on the identical web page. 

As an alternative, give a quick, clear reply to at least one primary query per web page.

Then, hyperlink to any associated questions. Like Barkbox does right here:

barkbox related articles

Associated articles seem after each particular person FAQ reply web page.

And if the person desires to be taught extra about associated matters—maybe about “What is available in a BarkBox”—they will click on on the “associated” hyperlink on the finish. 

This fashion, they’ve choices however gained’t be overwhelmed with an excessive amount of info without delay.

inside linking construction also can assist enhance your search engine rankings.

5. Contemplate Consumer Expertise

Talking of person expertise—needless to say FAQ pages are essential pages to your guests.

They’re important for UX. So the UX of your FAQ pages must be on level.

Including useful parts like search performance and drop-down menus could make your web page simpler to navigate.

For starters, most customers land in your FAQ web page with a selected query in thoughts. So including a search operate is a should when you reply various questions.

To make issues straightforward for customers, embrace the search operate on the prime of the FAQ web page. Like Instagram does:

instagram help

This fashion, customers gained’t must scroll till they discover the knowledge they want.

It’s also possible to embrace drop-downs inside the classes you created earlier.

See how Adobe breaks up their navigation bar with drop-down arrows for every bigger class?

adobe faq section

This can be a nice technique to embrace loads of info on one web page with out complicated or overwhelming the person.

6. Publish Your FAQ Web page

Now it’s time to design and publish your FAQ web page. 

It’s a good suggestion to incorporate a hyperlink to your FAQ in your primary navigation bar. Like Nike does:

nike help

This fashion, regardless of the place customers are in your web site, they will entry the web page in the event that they need assistance.

Your CMS (content material administration system) doubtless has a straightforward means so that you can create and construct out your primary navigation. 

Right here’s how to take action on just a few well-liked CMSs:

And when you have a data base, it’s a good suggestion to function or hyperlink to your FAQ web page there as effectively.

7. Replace Your FAQ Web page

As your online business grows and modifications, your FAQ web page ought to, too.

It’s necessary to maintain FAQ web page info updated so your clients can depend on it. This may increasingly appear apparent. Nevertheless it’s an issue loads of FAQ pages have.

When you don’t hold your FAQ web page updated, chances are you’ll lose clients who can’t determine your product. 

It’s greatest to replace your FAQ web page each time modifications that would have an effect on clients occur. This may increasingly embrace:

  • New product launches
  • Pricing updates
  • Smaller modifications that would have an effect on person expertise (like your login web page transferring to a brand new URL)

It’s a good suggestion to anticipate buyer questions following any modifications. When you’re planning to replace your product or website, don’t wait so as to add logical questions till somebody asks them.

Repeat the method from the 1st step everytime you replace your web page. This consists of sifting via buyer help information and performing key phrase analysis to search out any current well-liked questions.

Bonus Step: Add FAQ Schema to Your Web page

Schema markup helps search engines like google and yahoo higher perceive info in your website. It includes structuring your information in a means search engines like google and yahoo can learn simply.

Word: That is a sophisticated step, so chances are you’ll must work along with your developer when you’re not acquainted with the method.

Utilizing schema can present wealthy ends in the SERP (search engine outcomes web page), like this:

rich results

Getting wealthy outcomes is nice for 2 causes:

  1. They will improve your click-through rate
  2. They take up extra actual property on the SERP, which implies customers usually tend to see the hyperlink to your web page

You’ll be able to add many forms of schema—together with FAQ schema

While you use FAQ schema, Google can learn and perceive particular questions and solutions in your FAQ web page. After which spotlight them on the SERP.

Questions present up as drop-downs in Google search outcomes. Like this:

faq influenza

Google’s structured data resource reveals you precisely what properties you’ll want so as to add to your FAQ web page as a way to be eligible for wealthy outcomes.

Properties are the items of information Google reads as a way to perceive what to indicate within the wealthy outcomes.

For FAQ schema, you should embrace no less than one “Query” property:

faq page

With an accompanying reply:

question schema

Right here’s what that may appear like in code:

schema backend

To see a full checklist of accepted properties for FAQ web page schema, go to Scehma.org’s resource page.

After you’ve added schema to your web page, you may verify whether or not it’s appropriately carried out utilizing our Web site Audit instrument.

Right here’s how:

After establishing a Web site Audit to your undertaking, head to the instrument. 

On the principle web page beneath the “Thematic Studies” part, you’ll see a report known as “Markup.”


Click on on “View Particulars” within the Markup part above.

Web site Audit will rating your pages with markup, break up pages by markup kind, and allow you to know if there are any points.

markup overview

If Web site Audit flags any of your pages for schema points, we advocate utilizing Schema.org’s validator tool. It’s going to let when you’ve appropriately carried out the markup.

It’s also possible to use Google’s Rich Results Test to search out out which wealthy outcomes a web page can help based mostly on its present structured information.

Professional tip: Observe our information to schema markup to discover ways to add schema to your website—step-by-step.

25 Nice FAQ Web page Examples

Now that we’ve coated the fundamentals, let’s check out 25 strong FAQ web page examples to see what makes them so efficient.

1. Adidas

Adidas has a brief checklist of frequent questions proper on the prime of their FAQ web page.

adidas faq

Beneath that checklist, it reveals questions and solutions organized by subject. 

adidas support topic

The clickable sidebar permits for a variety of knowledge on the principle web page with out overloading customers with info.

2. Amazon Web Services

The Amazon Net Providers FAQ web page makes use of a easy, easy-to-navigate design.

aws faqs

When you proceed to scroll down, the web page consists of many hyperlinks beneath completely different classes. 

When you click on on a subject, you’ll discover an accompanying article with extra questions and solutions inside that subject.

aws specific faq

3. The IRS

As a result of the IRS is a authorities entity, it is sensible that they focus much less on inventive design for his or her FAQ web page.

However they didn’t sacrifice UX. If customers have one thing particular in thoughts, they will use the search bar proper above the highest FAQs.

IRS faq

And every query on the principle web page drops down so customers can get solutions with no need to navigate away from the web page.

IRS answer dropdown

4. Target

Goal’s primary area has a assist part to help customers with orders, returns, and so on.

target help center

Nonetheless, its company area has extra particular FAQ pages focusing on completely different person segments (like “Press” and “Careers”). 

The common Goal shopper most likely isn’t involved in these classes. So it is sensible to separate them.

careers faqs

5. Uber

Relying on whether or not you’re a driver or a passenger, your expertise with Uber goes to be very completely different.

Uber tackles this by together with FAQ pages for each riders and drivers. There are additionally separate pages to cowl Uber Eats, Retailers, and extra.

Right here’s what the rider FAQ appears to be like like:

uber faqs

6. WhatsApp

The search operate on the prime of WhatsApp’s FAQ web page permits customers to search out solutions with out scrolling:

whatsapp faqs

Plus, every reply has its personal distinctive URL. Which suggests particular person solutions can rank on Google.

Listed here are only a few high-volume key phrases that WhatsApp’s FAQ hub ranks for:

whatsapp top organic keywords

By creating particular reply pages for every query, WhatsApp will get a number of extra search visitors from Google.

Right here’s the natural visitors WhatsApp’s FAQ subdomain bought in only one month:

whatsapp faq traffic

7. Lily’s Kitchen

Lily’s Kitchen categorizes their questions on the left-hand aspect of the FAQ web page.

Lily’s Kitchen faq

And if a person can’t discover solutions, they will contact Lily’s Kitchen’s customer support crew with the hyperlink under the title.

Lily’s Kitchen customer support

8. Twitter

The Twitter Assist Middle is hefty however straightforward to make use of. You’ll discover a navigation bar on the prime of the web page with hyperlinks to primary info and extra sources.

twitter help center

When you scroll down, you’ll discover categorized sections with frequent questions.

twitter faq categories

9. Kiehl’s

Kiehl’s FAQ web page made the checklist due to its nice UX.

Customers can shortly get to any subject they want via the sidebar navigation.

Kiehl’s faq

It additionally has a search bar proper up prime in case customers are on the lookout for one thing particular. And a listing of well-liked questions so customers can get solutions in a single click on.

10. Wikipedia

Wikipedia’s primary FAQ web page homes many particular FAQ pages divided into two sections: Normal FAQs and Particular FAQs. 

Wikipedia general faqs

Underneath the FAQ hyperlinks, there’s a bit devoted to associated studying:

Wikipedia similar pages

And when you scroll even additional, you too can check out the “Primary Data” part to be taught the ropes of Wikipedia.

Wikipedia basic info

11. Spotify

What’s most original about Spotify’s FAQ hub is that customers can reply questions.

spotify faq

When you click on a person’s profile, you too can see that Spotify gamifies the method. 

Customers can earn “prime contributor” standing for participating with content material—together with answering FAQs.

Others can view what number of badges contributors have, what number of questions they’ve answered, and so on.

spotify badges

12. Ruggable

Ruggable’s FAQ web page highlights well-liked questions on the prime of the web page.

Ruggable faq

Customers can click on on these inquiries to see a snippet of the reply (and a video). Or navigate to the reply web page.

popular questions snippets

13. Fabletics

Fabletics sells activewear on a subscription foundation. The primary assist part has a search operate, in addition to particular classes.

Fabletics faq

When you click on on any of the sections on the principle web page, you’ll be directed to a extra streamlined web page that has hyperlinks to particular articles answering steadily requested questions.

Fabletics questions

Every hyperlink leads you to a devoted article:

Fabletics specific question

This can be a good possibility for a bigger ecommerce web site that will must reply a wider vary of questions. 

And once more, having a separate web page for every query and reply helps the web site rank on Google for associated key phrases.

14. Planet Fitness

Planet Health is a gymnasium chain identified for its beginner-friendly simplicity. Its FAQ web page follows go well with:

Planet Fitness faq

Its preliminary FAQ web page has a listing of frequent questions with drop-down-style solutions.

Planet Fitness faq dropdown

When you scroll additional down, you’ll see a bit labeled “Extra Subjects,” That directs you to extra FAQs relying on what info you want.

It additionally consists of an choice to contact your Planet Health membership straight.

Planet Fitness more topics

15. Apple

Apple takes a novel strategy and categorizes its primary help web page by merchandise.

This works effectively for companies that promote a number of forms of services or products, every with its personal distinctive set of directions and options. Which can result in completely different questions.

apple faq

Beneath that, it highlights some frequent person points and features a search bar.

apple search for topics

16. West Elm

Furnishings retailer West Elm’s FAQ web page is housed on their primary Buyer Service web page.

Underneath the “Assist Subjects” drop-down, you may select the final FAQ web page or select from extra particular matters like “Meeting Directions” or “Registry.”

West Elm faq

Right here’s what the final FAQ web page appears to be like like:

West Elm customer service

17. Dunkin’

This well-known espresso chain’s FAQ web page retains issues easy. 

Customers can toggle between just a few completely different classes on the highest navigation bar. Or navigate on to their hottest questions:

dunkin donuts faq

And as soon as customers discover what they want, they will click on a drop-down to view easy-to-skim associated questions:

dunkin donuts specific question

18. Wayfair

Wayfair’s FAQ web page consists of so-called “Self Service Actions.” 

Which suggests customers can begin the method of returning an merchandise, changing an merchandise, and so on., with out speaking to a customer support agent.

Wayfair faq

Customers can scroll down to search out hyperlinks to particular person assist articles.

Wayfair help topics

Clicking on a kind of will direct you to an article that features a sidebar of associated articles.

Wayfair return policy

19. Netflix

Netflix’s FAQ web page features a search bar, a listing of well-liked matters, and fast hyperlinks. 

Netflix quick links

It additionally has buttons that direct the person to sign up or be a part of for customized assist.

Netflix sign in

When you click on on a selected query (e.g., “Plans and Pricing”), you’ll be directed to a separate article:

Netflix question plans and pricing

On the prime of every article, you too can toggle to your nation to be sure you’re getting correct info.

20. Yasso

This frozen yogurt model’s FAQ web page begins with numerous clickable class hyperlinks:

yasso faq categories

When you click on on one or scroll additional, you’ll discover a drop-down menu of extra particular questions:

yasso brand faq

21. Slack

Slack’s FAQ web page has loads of the identical helpful parts because the above examples:

slack help center

It additionally consists of featured articles and suggestions for utilizing the product on the backside of the web page. 

In case your website has a number of questions and solutions, it is a useful technique to spotlight well-liked ones.

slack featured articles

22. Harry’s

Harry’s FAQ part begins by offering contact info and a search bar.

harrys faq

Under that, you’ll discover classes that show particular questions. 

harrys faq categories

When you click on on a query, you’ll be directed to a brand new web page with a quick reply.

harrys product answer

23. NYX

Make-up model NYX categorizes their questions on the left and consists of drop-downs to reply particular questions on the suitable.

In addition they embrace a clearly seen “Chat Now” button for purchasers who need to get in contact with help straight.

nyx faq

When you click on on a selected query, you’ll get your reply in a drop-down straight on the web page.

nyx answer to common questions

24. Whole Foods

Complete Meals additionally consists of particular matters on the left and drop-downs to the solutions on the suitable. 

Plus an accessible chat function on the backside of the display screen.

amazon whole foods market faq

When you click on on a query, you’ll see a quick reply with any related hyperlinks chances are you’ll must observe.

amazon whole foods question

25. Dropbox

Dropbox solutions questions on their enterprise accounts on a single web page with drop-downs for every query.

dropbox faq

Nonetheless, the web page clearly connects customers to Dropbox’s wider data base for extra particular questions.

dropbox help center

Right here, you will discover hyperlinks to longer articles with step-by-step options.

dropbox linking accounts

Begin Your FAQ Web page Analysis with Semrush

Probably the most helpful FAQ web page shall be an asset to each your customers and your search engine marketing technique.

You’ll be able to reply frequent questions, fill within the gaps for any lacking key phrase alternatives, and create a robust inside linking construction throughout your website.

Don’t have an FAQ web page but? 

Do some key phrase analysis to search out out what your clients need to know. Then, take inspiration from a number of the examples above to create a well-optimized, user-friendly FAQ web page.